ABOUT US
Our philosophy is simple: We won’t recommend anything to a customer that we haven't thoroughly vetted or already proven on our own arm.
WHO WE ARE
Travis Paulson brings a unique blend of technical precision and 25 years of "boots-on-the-ground" experience to the agricultural industry. A graduate of Mankato State University with a degree in Construction Management, Travis returned to his roots in Wallace, South Dakota, in 2000 to lead his family’s farming operations.
Over the past quarter-century, he has transformed his operation into a laboratory for innovation, specializing in soil health, fertility management, and the practical implementation of ag-tech.
Beyond the field, Travis is a dedicated public servant, currently serving as a District Representative for the South Dakota Association of Towns and Townships. His history as a school board member, cemetery association member, volunteer fireman, and other roles, underscores a career built on integrity and community responsibility.
The future of the operation is strengthened by the addition of Ethan Paulson. Ethan has had farming in his blood since childhood. He has been an active participant in every aspect of the family business.
In May 2026, he will graduate from South Dakota State University with a Bachelor’s degree in Precision Agriculture and minors in Agronomy and Ag Business. Ethan is a natural problem-solver who excels at making complex systems work properly and enjoys experimenting with the latest products and technologies.
Together, Travis and Ethan provide a synergy of seasoned field experience and cutting-edge academic insight, offering unparalleled support to growers dedicated to improving their operations and their bottom line.
WHAT WE DO
When you partner with Yield Max Agronomics, you gain access to the gold standard of agricultural technology and fertility products. We help you optimize your planter, sprayer, seeder, and combine with precision tools that capture vital data and give us a roadmap to what needs to be done to improve your operation.
Beyond the machinery, Yield Max Agronomics works with you to implement fertility and biological programs designed to increase yields and significantly improve your ROI.
We don’t just recommend technology; we live it.
We are proud to be a Premier Dealer for Precision Planting and a Dealer/Partner with Mutiny Crop Performance. These aren’t just brands to us, they are the tools we have used on our own farm for multiple growing seasons.